DIGITAL MARKETING STRATEGIST.
 

GROWTH CONSULTANT.
 

NICE Human.

 

FeATURED IN

WELL, HELLO

THERE!

It's nice to meet you!

 

My name is Melanie and I am a marketing consultant based in beautiful Los Angeles, California. As you will read (or soon experience), I have a great (read: peculiar) sense of humor, but also some serious marketing knowledge to share.

 

During my career, I've worked for various consulting groups and agencies and have had the pleasure of consulting a wide array of businesses on various marketing challenges and goals. From pre-launch start-ups to well-known global brands. 

 

My experience ranges across various industries: Automotive, beauty & skincare, fashion & retail, real estate (private & commercial), healthcare, blockchain, SASS, electronics and more. 

 

Currently, I work with a select few businesses in the

e-commerce space looking to grow their brand and sales and host the YouTube show Marketing Minutes, where I explain marketing concepts and interview experts of the field.

 

 

CASE
STUDIES

EMAIL MARKETING

+337%

$/RECIPIENT FOR CAMPAIGN SENDS

+43%

EMAIL MARKETING

LIST GROWTH

+29%

$/RECIPIENT FOR

EMAIL FLOW SENDS

-35%

SAVINGS THROUGH LIST SEGMENTATION

"Email marketing is one of our main marketing channels. We sell a high value, high price-point product and email marketing helps us capture those customers that need more time & information to convert. On top of that, it helps us build a relationship with customers that goes beyond just being a company they buy skincare from.”

 

Evelyn Chen

Founder & CEO, NERD Skincare

SOCIAL MEDIA ADS

"One of our biggest challenges was selling a classic grocery store product like extra virgin olive oil via e-commerce. Social media advertisement was a crucial factor for our success in this endeavor and having someone on board who really knows the ropes of testing your way to success quickly helped reach our goals in a timely and financially efficient manner.”

 

Claudio Lovazzano

head of MARKETING, OLISUR INC

+208%

SOCIAL ADS
RELATED REVENUE

+77%

CONVERSION
RATE

+44%

PER SESSION
VALUE

+271%

SOCIAL ADS RELATED

NO. OF ORDERS

SEO & CONTENT

+20%

ORGANIC WEBSITE TRAFFIC

+23%

REVENUE ATTRIBUTED TO ORGANIC SEARCH

+225%

GROWTH IN BLOG VISITORS

100+

CONTENT PIECES & PARTNERSHIPS

"We found SEO and the content partnerships that we have created to be one of our highest ROI driving channels. Engaging content & influencer partnerships, especially in the furniture industry, can be tricky. We're excited to see that our partnerships are paying off."

 

Mat Herman

CEO, Apt2b

PAST
CLIENTS

FEATURED

SERVICES

DIGITAL

STRATEGY

& PLANNING

Crafting a full marketing strategy based on data & a differentiated brand.

SOCIAL MEDIA
STRATEGY & 
CONTENT MARKETING

From content planning & creation to influencer management

EMAIL
MARKETING

Setting up high converting automated flows and campaigns.

E-COMMERCE &  

CONVERSION RATE OPTIMIZATION

Optimizing the website & funnel for a higher conversion rate

MEDIA
BUYING

Rapid testing of ads to drive high ROI from top to bottom of the funnel 

DESIGN

& BRANDING

Brand strategy & design to ensure your brand says what it wants to say

 
 
 

GET IN TOUCH

 

© 2019 Melanie Balke