DIGITAL MARKETING STRATEGIST.
GROWTH CONSULTANT.
NICE Human.
FeATURED IN
WELL, HELLO
THERE!
It's nice to meet you!
My name is Melanie and I am a marketing consultant based in beautiful Los Angeles, California. As you will read (or soon experience), I have a great (read: peculiar) sense of humor, but also some serious marketing knowledge to share.
During my career, I've worked for various consulting groups and agencies and have had the pleasure of consulting a wide array of businesses on various marketing challenges and goals. From pre-launch start-ups to well-known global brands.
My experience ranges across various industries: Automotive, beauty & skincare, fashion & retail, real estate (private & commercial), healthcare, blockchain, SASS, electronics and more.
Currently, I work with a select few businesses in the
e-commerce space looking to grow their brand and sales and host the YouTube show Marketing Minutes, where I explain marketing concepts and interview experts of the field.
CASE
STUDIES
EMAIL MARKETING
+337%
$/RECIPIENT FOR CAMPAIGN SENDS
+43%
EMAIL MARKETING
LIST GROWTH
+29%
$/RECIPIENT FOR
EMAIL FLOW SENDS
-35%
SAVINGS THROUGH LIST SEGMENTATION
"Email marketing is one of our main marketing channels. We sell a high value, high price-point product and email marketing helps us capture those customers that need more time & information to convert. On top of that, it helps us build a relationship with customers that goes beyond just being a company they buy skincare from.”
Evelyn Chen
Founder & CEO, NERD Skincare
SOCIAL MEDIA ADS
"One of our biggest challenges was selling a classic grocery store product like extra virgin olive oil via e-commerce. Social media advertisement was a crucial factor for our success in this endeavor and having someone on board who really knows the ropes of testing your way to success quickly helped reach our goals in a timely and financially efficient manner.”
Claudio Lovazzano
head of MARKETING, OLISUR INC
+208%
SOCIAL ADS
RELATED REVENUE
+77%
CONVERSION
RATE
+44%
PER SESSION
VALUE
+271%
SOCIAL ADS RELATED
NO. OF ORDERS
SEO & CONTENT
+20%
ORGANIC WEBSITE TRAFFIC
+23%
REVENUE ATTRIBUTED TO ORGANIC SEARCH
+225%
GROWTH IN BLOG VISITORS
100+
CONTENT PIECES & PARTNERSHIPS
"We found SEO and the content partnerships that we have created to be one of our highest ROI driving channels. Engaging content & influencer partnerships, especially in the furniture industry, can be tricky. We're excited to see that our partnerships are paying off."
Mat Herman
CEO, Apt2b
PAST
CLIENTS
FEATURED
SERVICES
DIGITAL
STRATEGY
& PLANNING
Crafting a full marketing strategy based on data & a differentiated brand.
SOCIAL MEDIA
STRATEGY &
CONTENT MARKETING
From content planning & creation to influencer management
EMAIL
MARKETING
Setting up high converting automated flows and campaigns.
E-COMMERCE &
CONVERSION RATE OPTIMIZATION
Optimizing the website & funnel for a higher conversion rate
MEDIA
BUYING
Rapid testing of ads to drive high ROI from top to bottom of the funnel
DESIGN
& BRANDING
Brand strategy & design to ensure your brand says what it wants to say