Gen Z, those born between 1996 and 2010, are the very first generation to grow up entirely in the online space. When thinking about marketing strategies and ...

Email marketing has been a central component in the world of marketing for many years. This long-used form of marketing works to acquire new customers in a f...

I have to be honest, if you came here in order to have your mind blown with a new trend or technology emerging in 2019, you might be disappointed. I’m not go...

By now you have probably realized that in order to survive in today’s business and marketing world you oughta know Google Analytics (GA). And there’s a simpl...

If I had gotten a penny for every time I’ve heard someone say: “What is Growth Hacking anyway” or “I don’t really believe in Growth Hacking. I think it’s all...

If you are a marketer, by now you’ve probably found out that segmentation is the holy grail of email marketing. Once I implemented email marketing segmentati...

As soon as I started my career I learned that my academic knowledge wouldn’t take me far. Things move too fast nowadays. What was applicable and best-practic...

Today, September 19th, is International Talk Like A Pirate Day, and thus, the perfect excuse to chat about one of the most important metric frameworks to liv...

I'm not a PR person so whatever you read here does not come from a highly qualified source on paper. However, I work for a startup and I'm the Marketing Mana...