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Melanie Balke

How to Market to Gen Z in 2020

Gen Z, those born between 1996 and 2010, are the very first generation to grow up entirely in the online space. When thinking about...

Melanie Balke

Email Marketing and SMS in 2020

Email marketing has been a central component in the world of marketing for many years. This long-used form of marketing works to acquire...

Melanie Balke

3 Marketing Trends You Definitely Don’t Want To Miss In 2019

I have to be honest, if you came here in order to have your mind blown with a new trend or technology emerging in 2019, you might be...

Melanie Balke

5 Most Useful Google Analytics Reports

By now you have probably realized that in order to survive in today’s business and marketing world you oughta know Google Analytics (GA)....

Melanie Balke

What is Growth Hacking & The Differences To ‘Regular Marketing’

If I had gotten a penny for every time I’ve heard someone say: “What is Growth Hacking anyway” or “I don’t really believe in Growth...

Melanie Balke

5 Email Marketing Segmentation Strategies To Get You Started

If you are a marketer, by now you’ve probably found out that segmentation is the holy grail of email marketing. Once I implemented email...

Melanie Balke

The 5 Marketing Blogs You Should Be Following

As soon as I started my career I learned that my academic knowledge wouldn’t take me far. Things move too fast nowadays. What was...

Melanie Balke

AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship

Today, September 19th, is International Talk Like A Pirate Day, and thus, the perfect excuse to chat about one of the most important...

Melanie Balke

How To Write Cold Emails for PR

I'm not a PR person so whatever you read here does not come from a highly qualified source on paper. However, I work for a startup and...