Melanie BalkeDec 28, 20184 min3 Marketing Trends You Definitely Don’t Want To Miss In 2019 I have to be honest, if you came here in order to have your mind blown with a new trend or technology emerging in 2019, you might be disappointed. I’m not go...
Melanie BalkeAug 9, 20187 min5 Most Useful Google Analytics Reports By now you have probably realized that in order to survive in today’s business and marketing world you oughta know Google Analytics (GA). And there’s a simpl...
Melanie BalkeJan 10, 20188 minWhat is Growth Hacking & The Differences To ‘Regular Marketing’ If I had gotten a penny for every time I’ve heard someone say: “What is Growth Hacking anyway” or “I don’t really believe in Growth Hacking. I think it’s all...
Melanie BalkeDec 21, 20178 min5 Email Marketing Segmentation Strategies To Get You Started If you are a marketer, by now you’ve probably found out that segmentation is the holy grail of email marketing. Once I implemented email marketing segmentati...
Melanie BalkeNov 25, 20174 minThe 5 Marketing Blogs You Should Be Following As soon as I started my career I learned that my academic knowledge wouldn’t take me far. Things move too fast nowadays. What was applicable and best-practic...
Melanie BalkeSep 19, 20179 minAARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship Today, September 19th, is International Talk Like A Pirate Day, and thus, the perfect excuse to chat about one of the most important metric frameworks to liv...
Melanie BalkeSep 13, 20177 minHow To Write Cold Emails for PR I'm not a PR person so whatever you read here does not come from a highly qualified source on paper. However, I work for a startup and I'm the Marketing Mana...